Environmental Graphics

MAD was commissioned to design the environmental graphics for the NYU Physics Department which relocated to three floors at 726 Broadway. A complete wayfinding strategy was developed for the 98,000sf project which featured lenticular printed graphics at the connecting stairs that animated the main connection between the 8th,...

As part of the Student Union renovation, MAD Studio was tasked with designing environmental graphics to unify all interior spaces. In collaboration with Pratt Graduate Communications Design, theme based on the use of a ‘line’ and abstract maps of Brooklyn was developed. Upon entry, distraction marks in the form of abstract...

Ziff Davis is the leader in Technology, Gaming, and Men’s Lifestyle. The MAD team derived the concept focused on the world of technology and gaming. The goal was to create a memorable experience for new visitors and employees every day. This concept was brought to life through the design of custom art installation and furnit...

Encouraged by the department’s program and project’s material palette, MAD Studio worked with our architectural team to design environmental graphics for the four floor renovation. The tiled bathroom interiors recall ground vegetation and coral marine environments, while applied graphics within the stairs reflect on the carp...

Designing the physical space for a web-based company is always a challenge and Dailymotion presented itself no differently than our previous clients. Located in the heart of Silicon Alley , we designed the entire 7th floor at the corner of 5th Avenue and 20th Street. Their 12,600 sf program required a complementary layout of...

This residential Coop renovation is a grouping of four connected residential buildings in the heart of Greenwich Village, with the tallest building at 18 stories and 274 units. The MAD team strategically designed and planned all improvements for the extensive entry lobby, courtyard garden and all common corridors. We also w...

NYU Hayden Hall Dormitory Renovation, 2015 MAD served as architects for the gut renovation of a 17-story, 1931 landmark building that currently functions as a dormitory for over 700 students. Hayden Hall, prominently situated in NYU's urban campus (along the Western edge of Washington Square Park), acts as one of the Univers...

Located on the ground floor of Rubin Residence Hall (a Landmark building on lower 5th Avenue) - a dining hall was converted into 10 multipurpose classrooms, two lounge areas, and restrooms primarily to be used by the Expository Writing Program. Two grade changes resulting from conjoined buildings necessitated the inclusion o...

In conjunction with the architecture team, MAD Studio’s work focused on encouraging active and passive student uses for the Commons at the 75 Third Ave Residential Hall. A vertically striped theme, using transparent and opaque treatments, provides visual separation from surrounding student functions. The design highlights th...

NYU School of Dentistry has leased space at East 25th street and Lexington Avenue occupying the 4th, 5th, 6th, and 7th floors of a loft type office building. The spaces serve primarily as offices for Dentistry faculty and their research teams, but they also house administrative staff and the NYU Dentistry IT department. Each...

We completed a graphic branding project for the 17,000 sf office of Quorum Federal Credit Union in Rye, New York. Design work included branding integration, freestanding logos, bright and colorful environmental graphics and sunlit typography.

The design of the NYU Faculty of Arts and Science offices united the Landmark Greek Revival style buildings at 4, 5, and 6 Washington Square North. Sensitive adjustments to the historic 1833 structures allowed for the interior areas to be opened up and the buildings to be connected across the front portions of the Garden lev...

MAD Studio designed entry signage and the installation of brain related matter to address the presence of this center at the ground floor of an NYU academic building.

This growing online dating brand requested that we generate inspiring environmental graphics for its mid-town NYC offices. Influenced by the mathematical methodology inherent in the process of the OKCupid analytics, we designed a series of branding elements to inspire staff and visitors alike. A custom logo acts as a back...